Are you in the Crow's Nest or Engine Room of your Business?

Repositioning Business Owners for Strategic Advantage

Control in Difficult times

As a Business Owner, we all face daily challenges.  However, the reality is that some challenges distract us from priority tasks. How do we resolve this conflict? How much does this distraction cost us - in time, money and lost opportunities?

Business Owners are aware of the need to regain control, get out of the Engine Room, and re-balance their priorities This helps them to ensure they optimise the performance of their business.

This is where the Crow's Nest Service is of value to Business Owners and Senior Director's.

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I have known Paul and his career for twenty six years during which time he progressed in size and responsibility of roles and companies to form practical experience on which to draw. Ranging from startup to a global public group Paul has worked with small company issues and big company best practice"

Andy Mulholland, Cap Gemini - Global CTO

Paul always works to an exceptional standard, with great details and thoroughness. Instills every confidence in his ability to deliver a great and consistent service everytime.

Monique Jack, AIS Ltd

Life in the Crow's Nest vs Life in the Engine Room

Life in the Crow's Nest

Being in the Crow's Nest has many advantages. From here, you could see what's happening ahead of you, any dangers or potential for danger, storms, icebergs, or any other potential dangers.

Being in a position to see what the competition is doing, how they are impacting your margins, planning appropriately to address the impact, how suppliers are performing, How you can improve on your customer service, what are the new approaches, what are your customers looking for? Yes, the Crow's Nest can provide a plethora of advantages.

Advantages are numerous......

Life in the Engine Room

The Engine Room is located away from the main part of the ship. It is hidden away beneath the deck. It is here where you need to be, to fix the engine. All the mechanics are done here.

But what are the signs that you are in the Engine Room? What is the financial impact of  you as a Business Leader being here? How much time does it cost you? Whilst you are fixing, what aren't you seeing?

Signs that you are in the Engine Room are that you are bogged down with minutiae, spending long hours consistently doing work others should be doing.

An over reliance on you as a Business Leader to get things done within your organisation, is a a clear sign, that things need to change.

Challenges of a Business Owner

As Business Owners we are fully aware of the multiplicity of challenges we face on an almost daily basis. The diagram below is a brief overview of some of the challenges we face!

Why be a Business Owner?

You could be in full time employment, but frustrated.

Decisions made by your superiors frustrate you, as you believe there are better options available, compared with the chosen one. Options that could work better, quicker, are more cost effective and of better quality.

Finally, the time has come, you receive a windfall. You have been made redundant, and the opportunity arises for you to implement some of your ideas. It could even be an opportunity, completely different from the industry in which you have been working, nevertheless, it is an opportunity.



You want to Grow

You decide to take the plunge after carrying out due diligence.

You make that first sale, you make additional sales, life is great! Targets are met, cashflow is good, profits are steady.

Then the time arrives when you need to Grow! Growth requires a Strategy. Strategy is more than 'gutfeel', or emotion. It requires careful thought and analysis, combined with an ability to execute. The financial implications have to be well thought out. We've seen it so often on Dragon's Den or The Apprentice how important a Strategy is.

It just needs to be right  to work!



All Business Owners are aware of the numerous variety of challenges we encounter on a daily basis. Some we can foresee, others, just form part of a 'Normal Working day'.

Regrettably there are some which simply demand our immediate attention. These aren't just restricted to the office, but could be more personal, children, partner or health. We attempt to prioritise, but sometimes we even have competing priorities.

The truth, as a Business Owner, we have multiple challenges that we encounter, that need addressing.


Have I made the Right Choice?


The time comes when we have to start making choices. Sometimes, understandably, Business Owners are unsure of what choice to make. Overwhelmed, stressed and sometimes feeling out of our depth, it can be quite unnerving faced with having to make strategic decisions.

In fact, often once we have made decisions, Business Owners are then constantly wondering if they have made the right decision. The need to bounce ideas off an independent trusted individual becomes invaluable. Even if it is to suggest challenging questions to test your approach.


Understanding the cost of 'Doing things ourselves'

Calculate the following:-


  1. Your cost per hour?

  2. How much time are you spending doing other things?

  3. What else could you be doing?

  4. How much would another completed task benefited you?

  5. How much would it have costed you if someone else did it?

  6. What could you have done in the meantime?

  7. How much further would your business be now?

  8. How much time would you have saved?

  9. Have you missed an opportunity?

  10. How cost effective is working in the Engine Room working out for you?

EXIT the Engine Room

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