Why The Crow's Nest?
The Crow's Nest
Once a Business Owner is in the Crow’s Nest , they are at a very advantageous position. From this point they could see all before them. Ships, Storms, Icebergs… This is why a Business Owner should be in a similar position.
To see what the Market, Competition, Suppliers, Customers, Staff are doing. Once they know, they could plan accordingly.
The Engine Room
Sadly, too many Business Owners find themselves in this room. Dealing with minutiae. Doing things that others should or could be doing. Worst of all, unlike being in the Crow’s Nest, they cannot see what is really happening with their Business’ environment.